With the publication of their book, Spiekerman and Ginger popularized Goudy’s phrase But exactly what Goudy was complaining about and exactly how he phrased his complaint has since been a matter of debate both in print and online. We’re not sure how “black letter” got changed to “lower case,” but we’ve always known it to be the latter whichever way, it makes infinite sense. You might have noticed that our book cover reads “lower case,” while here it reads “black letter”-two very different things.… Goudy later apologized profusely, claiming that he said that about everything. Upon accepting a certificate, he took one look at it and declared that, “Anyone who would letterspace black letter would steal sheep.” This was an uncomfortable moment for the man sitting in the audience who had hand lettered the award certificate. In 1936, Frederic Goudy was in New York City to receive an award for excellence in type design. Ginger, authors of Stop Stealing Sheep and Find Out How Type Works (Mountain View, California: Adobe Press, 1993), explain the title of their book thusly: Library, Rochester Institute of Technology)Įrik Spiekermann and E.M. Card from Arthur Rushmore to members of The Typophiles.
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